Life insurace ad

I wonder why New York Life insurance diverged from original ads which was feel good to latest one which brings shock.

Does this mean that life insurance ads need to be really scary for the idea to stick?


2 Responses to “Life insurace ad”

  1. 1 Karthi May 29, 2008 at 4:28 pm

    Ankur. I will post the links if I find them in youtube or other places…

  2. 2 Ankur Aggarwal May 28, 2008 at 6:32 pm

    can you also post a youtube of the ad for those who don’t watch TV

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