Archive for May, 2008


I wish this was one was fake…



Life insurace ad

I wonder why New York Life insurance diverged from original ads which was feel good to latest one which brings shock.

Does this mean that life insurance ads need to be really scary for the idea to stick?

Rue Saint Gilles

There is something magical about the Rue Saint Gilles in Pondicherry. This place gets featured in so many ads. The beautiful yellow walls, brown windows, old lamp posts, calm beach and every thing adds a bit of magic to the place.

Currently aired ads shot in Rue Saint Gilles are:

  • Sony Cybershot
  • Ramaraj Veshti

I have trouble recollecting others.

More photos from Rue Saint Gilles…

Window: Cropped

Another aesthetic window, shot at the street of Saint Le Giles in Pondicherry.

The camera cannot lie, but it can be an accessory to untruth.
-Harold Evans


The question of whether to compose or crop keeps lingering in my mind and now I have come to a conclusion that it really doesn’t matter. What matters is how one gets that great photograph but to some purist composition is all that matters and cropping is a sin.

Photography is all about seeing and to me it doesn’t stop once you release the shutter button. It continuous even after in your favorite image editor. The above photograph was not conceived as it is shown, I cropped and rotated the original to get the final product and to me it looks beautiful and I hope others too will feel the beauty in it. The original photograph had a little clutter to it, after reducing it to simpler form, it became even more beautiful. Crop and Rotate added a new dimension to otherwise dull photograph.

SEE your old photographs with a new eye and you may see the unseen.

Window, originally uploaded by Thru Lens.


Thru Lens


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