Think ‘Ulta’

At last some common sense in packaging. Cadbury comes with Ulta Perk which contains wafers on top and chocolate inside compared to chocolate on top and wafer inside. A clean design, no more mess. Kids can now hold the perk without bothering about the melting chocolate. Less laundary for mother! Patentable stuff.

Surprise, just by going reverse, we are getting many benefits!

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